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Increase Sales Without Having to Expand Your Team

Hiring new staff comes with costs and risks: salaries, benefits, and the time investment required to train and onboard. Before committing to expanding your team, take a moment to evaluate whether you can optimize your current processes. With a thoughtful approach, you might discover that additional hires aren’t necessary.


This guide provides actionable steps to help you reduce workloads, streamline operations, and make the most of your existing resources.


1. Do You Still Need to Do That Task?


Before considering automation, assess whether a task is even necessary. Often, businesses find themselves stuck performing outdated or redundant tasks simply because "it's always been done this way."


Ask yourself:


  • Are you sending information to customers that they don’t use?

  • Are you creating internal reports that duplicate data already available in your systems?


Action Step: Map Your Processes


  • Write out your workflows on paper or using a flowchart tool.

  • Identify tasks that are outdated or redundant and eliminate them.

  • Consider whether employees can directly access existing systems instead of relying on unnecessary intermediate documents.


2. Could the Process Be Simplified?


If a task is still necessary, evaluate whether it can be streamlined. Reducing complexity in processes saves time and minimizes errors.


For example:


  • If you’re issuing pro forma invoices/ preliminary bills before finalizing tax invoices, but 99% of these are paid without issue, consider skipping the pro forma/ preliminary bills step. Handle the rare unpaid instances with credit notes/memos instead.


Team Involvement


Engage your team individually to identify inefficiencies. Ask them:


  • What repetitive tasks take up their time?

  • Are there unnecessary steps they believe can be eliminated?


Simplifying these processes can unlock significant time savings.


3. Use a Unified System Wherever Possible


Centralizing your operations into a single system reduces friction and makes automation easier. When all your data is in one place, tasks can flow seamlessly without requiring manual intervention or a bespoke automation to transfer information between platforms.


If Multiple Systems Are Necessary


Sometimes, a single system isn’t feasible. In such cases:


  • Look for tools that integrate with each other, either directly or using  tools such as Zapier.


Use import/export functions to transfer data efficiently when integrations aren’t possible.



office with lots of paperwork and boxes


4. Get Customers and Suppliers to Update the System


Where possible, shift some of the data entry burden to your customers or suppliers. Modern tools make it easy to collect and organize information:


  • Use platforms like Google Forms, JotForm, or online portals to let stakeholders submit data directly.

  • Automate these submissions to populate spreadsheets or your internal systems, reducing manual effort.

  • Most all-in-one systems will have a customer and supplier portal.


5. Choose Between Piecemeal Automation and an All-in-One Solution


Piecemeal Automation


Piecemeal solutions allow you to tackle one problem at a time. Common tools include:


  • Spreadsheet Macros: Automate calculations or data organization.

  • Google Sheets: Collaborative spreadsheets with basic scripting capabilities.

  • Zapier: Automates workflows between your favorite apps.

  • Email Rules: Automatically filter, sort, or forward messages.


While these incremental solutions are quick and cost-effective, managing many separate automations can become challenging over time.


All-in-One System


An all-in-one system consolidates your operations on one platform, providing:


  • Enhanced efficiency through comprehensive integration.

  • Greater scalability for future growth.

  • Long-term cost savings despite higher upfront investment.


However, implementing such systems requires careful planning, dedicated resources, and management buy-in.


6. Evaluate the Best Solution for Your Business


Your choice between piecemeal automation and an all-in-one solution depends on your readiness to invest time and money. If you’re considering hiring staff, you already have a budget to work with. Use this to calculate the Return on Investment (ROI) of any new system:


  • Compare the cost of the system to the potential savings from not hiring new employees.

  • Factor in increased productivity and efficiency as part of the ROI.


Start Small but Think Big


Even if you’re not ready to overhaul your systems, small changes can lead to significant improvements. Begin by mapping out your processes and identifying what can be eliminated, simplified, or automated. You might discover that hiring new staff isn’t necessary after all.


By looking at this before you hire, you could save your company money and improve your customer service.

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