Rush orders get accepted verbally without confirming the in-hands date in writing, so when production falls short there is no documented record of what was promised.
The proof approval gate gets bypassed under deadline pressure, and a reprint on a rush order cannot be delivered in time - making the failure total and unrecoverable.
Expedited freight is estimated rather than confirmed before quoting, so the margin difference is absorbed when the actual carrier rate comes in higher.
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