How does real-time inventory synchronization prevent overselling?

Real-time synchronization means that the moment inventory changes in either system, both systems update immediately. Sell a product in your physical location, and your Shopify store reflects that reduced quantity within seconds. Someone purchases online, and your offline inventory adjusts instantly. This constant communication between systems eliminates the time gaps where overselling typically happens. The synchronization also accounts for allocated inventory, not just what's physically in stock. When you create a quote or sales order that hasn't shipped yet, Zigaflow can reduce available inventory by those allocated quantities, preventing you from selling items you've already committed to other customers. Stock levels visible to online shoppers reflect not just what's on shelves but what's actually available for new orders after accounting for pending commitments. This works across multiple Shopify stores too if you operate several online storefronts. Inventory updates propagate to all connected stores simultaneously, maintaining accurate stock counts across your entire sales operation. You can configure synchronization rules to suit your business needs, deciding which inventory figures to share with each store and how to handle situations like backorders or pre-orders.

Can I control which products appear on my Shopify store?

Yes, Zigaflow gives you complete control over which products from your catalog appear on Shopify. You might carry hundreds of items in your business system but only want to sell a curated selection online. Simply designate which products should be published to each Shopify store, and Zigaflow manages the rest. This selective publishing works well for businesses that sell certain products exclusively through specific channels. Trade-only items can remain in your offline catalog without appearing to online shoppers. Seasonal products can be added to your online store during relevant periods and removed afterward. You can maintain one comprehensive product database in Zigaflow while presenting different product selections to different customer segments. When you mark a product for sale on Shopify, Zigaflow handles publishing all the relevant details - descriptions, pricing, images, variants - to your online store. Update that product in Zigaflow later, and those changes sync to Shopify automatically. This approach gives you centralized control while maintaining the flexibility to tailor your online offering to your specific eCommerce strategy.

How does order processing work for online purchases?

Orders from your Shopify store automatically create sales orders in Zigaflow, capturing all the purchase details - customer information, items ordered, quantities, pricing, shipping address, and payment status. These online orders appear in your standard order management workflow alongside offline sales, ready to be processed using your established procedures. You can generate purchase orders directly from online sales orders if you need to order items from suppliers, allocate existing inventory for picking and shipping, create delivery notes, and ultimately generate invoices - all within the same workflow you use for other orders. Your warehouse team sees online orders on the same picking lists as offline sales, ensuring consistent fulfillment processes and preventing online orders from being overlooked or treated differently. The integration maintains the connection between Shopify and Zigaflow throughout the order lifecycle. Update order status in Zigaflow, and you can configure automated notifications to keep customers informed about fulfillment progress. This seamless flow from online purchase to offline fulfillment eliminates the manual work of transferring order details between systems while ensuring online customers receive the same professional service as your offline buyers.

What payment integration options does eCommerce support?

Zigaflow integrates directly with Stripe for online payment processing, allowing customers to pay securely when they purchase through your Shopify store. Payment information flows into Zigaflow alongside order details, keeping financial records connected to the transactions they represent. You can see payment status directly on sales orders without switching to separate payment processing platforms. The Stripe integration supports various payment scenarios common in eCommerce - full payment at checkout, deposit payments with balances due later, and automated payment collection. Configure which payment amounts to request at different stages of your sales process, and Stripe handles the secure collection of customer payment information. For businesses using Xero or QuickBooks, Stripe payments can automatically post to your accounting system, creating a complete financial record without manual data entry. This payment integration works alongside Zigaflow's broader invoicing capabilities, so you can manage both online payments and traditional invoice-based transactions from the same system. Track which invoices are paid, which are outstanding, and which are scheduled for automatic collection, all while maintaining the connections between payments, orders, and customer records that make financial management straightforward.

How does customer data sync between Shopify and Zigaflow?

When someone makes a purchase through your Shopify store, Zigaflow creates or updates their customer record, capturing all the relevant information from their online transaction. If they're a new customer, their record gets created automatically with contact details, shipping addresses, and purchase history. If they've bought from you before through any channel, their new online purchase adds to their existing customer record, building a comprehensive history. This unified customer database means you always have access to complete information regardless of how someone chooses to interact with your business. Answer phone calls with full context about previous online purchases. Reference online order history during in-person visits. Send marketing communications based on complete purchase patterns across all channels rather than fragmented channel-specific data. Customer information flows both ways - update contact details or add notes in Zigaflow, and those changes are available across your systems. This bidirectional synchronization ensures customer records stay current and complete, eliminating the confusion and poor service that comes from maintaining separate customer databases for online and offline sales channels.

Can I manage multiple online stores from Zigaflow?

Yes, Zigaflow supports connecting to multiple Shopify stores simultaneously, which is valuable for businesses operating different storefronts for distinct markets, brands, or customer segments. Each store can pull from your central product catalog while displaying different selections, pricing, or promotional strategies suited to its specific audience. Inventory synchronization works across all connected stores, so selling an item through any storefront updates availability everywhere else. This prevents the scenario where you sell the last unit through one store while it's still showing as available on another. Your team processes orders from all stores through the same Zigaflow workflow, regardless of which storefront generated the sale. Managing multiple stores from a single system provides significant operational advantages. Update product information once and push those changes to whichever stores should reflect them. View consolidated reporting across all your online channels alongside offline sales. Process orders from all sources through unified workflows. This centralized approach scales much better than managing each storefront separately as your online presence expands.

What sales insights does eCommerce integration provide?

Zigaflow's reporting combines online and offline sales data, giving you comprehensive visibility into business performance across all channels. Understand which products sell best overall, not just in specific channels. Track profit margins when you can see complete costs alongside revenue from every source. Identify seasonal trends, customer buying patterns, and inventory needs based on complete transaction data. Generate reports that break down performance by sales channel, helping you understand how online sales compare to offline revenue, which channels drive the most profitable business, and where growth opportunities exist. Track individual product performance across channels to spot items that excel online but struggle offline, or vice versa, informing smarter inventory and marketing decisions. Customer insights improve too when reporting encompasses all touchpoints. See lifetime customer value across channels, understand how customers move between online and offline purchasing, and identify your most valuable customers regardless of where they prefer to shop. This comprehensive view supports better decision-making about everything from inventory investment to marketing strategy, based on complete information rather than channel-specific fragments.

Commerce

Run your Shopify store without doubling your back-office work

Sync inventory in real-time, process orders automatically, and manage everything from one system - no more juggling platforms or manual updates.

Start free trial Book a demo

Tidewater Events · staff store

Tidewater EventsStaff store

ProductsOrdersAccountBasket · 3

Your productsTrade pricing · your account

Polo, navy

14.10Add

Held stock: 320

Canvas tote

3.85Add

Held stock: 1,150

Mug, wrap print

3.40Add

Made to order

Lanyard

1.20Add

Held stock: 900

A5 notebook

2.90Add

Made to order

Soft-shell jacket

38.50Add

Held stock: 45

Recent orders

JB-0444 · 3 JunIn Production

JB-0428 · 21 MayReceived

JB-0419 · 9 MayReceived

Signed in as

Priya · Marketing

Orders over 500 go to Kate for approval

New jobStore set to create jobs

JB-0452 · Tidewater Events

Landed in Zigaflow, ready to process · 3 lines · 912

Store setupTidewater Events

Products shown6 of 240

Pricing tierTrade

AccessBy team

BrandingClient logo

Held stockTidewater Events

Embroidered polo · 320 in stock

Customer-held branded stock, booked out per order

Inventory conflicts between online and offline sales

Before

You sell a product to a walk-in customer and update your offline inventory, but moments later discover someone just purchased the same item on your Shopify store.

With Zigaflow

Zigaflow eliminates inventory conflicts through instant synchronization between your Shopify store and offline operations. Sell a product in-store, and your online stock count adjusts within seconds.

Manual data entry for online orders wastes valuable time

Before

Every order from your Shopify store requires someone to manually enter all the details into your business management system.

With Zigaflow

Orders from your Shopify store flow directly into Zigaflow automatically, appearing in your order management system with all details already populated.

Disconnected customer data across sales channels

Before

When someone purchases from your online store, their information lives in Shopify.

With Zigaflow

Zigaflow creates unified customer records that capture purchases from all channels. Online shoppers who later call to place orders appear as the same customer with their full purchase history visible.

What you get

Let customers order directly from your product catalogue
Branded online storefront - no coding or agency needed
Orders flow automatically into your job and fulfilment workflow
Customer-specific pricing and product visibility rules
Real-time stock availability displayed in your storefront
Integrated with your existing Zigaflow pricing and margin rules
Full order history and customer account management built in

How it works

Connect your Shopify store to ZigaflowLink your Shopify store through Zigaflow's integration settings, establishing a direct connection between your online storefront and business management system.
Sync inventory automatically across all channelsInventory levels update instantly across both your Shopify store and Zigaflow whenever quantities change.
Process online orders through unified workflowsOrders from your Shopify store flow directly into Zigaflow, appearing alongside your offline sales in a single order management interface.
Manage products from a central catalogMaintain your product catalog in Zigaflow and publish updates to Shopify with a single action.
Track customer data and sales history comprehensivelyCustomer records in Zigaflow capture purchases from all channels, building a complete picture of each customer's relationship with your business.

What is Zigaflow eCommerce?

Running an online store shouldn't mean doubling your workload. When you're managing inventory across multiple sales channels, processing orders from your Shopify store, and trying to keep everything synchronised with your offline operations, it's easy for things to slip through the cracks. The worst part? Selling something online that you just sold in-store five minutes ago, leaving you scrambling to fix the mess and apologizing to frustrated customers.

Zigaflow's eCommerce integration connects your online store directly to your core business operations, creating a single source of truth for inventory, orders, and customer data. When someone buys from your Shopify store, Zigaflow automatically updates your inventory levels, creates the order in your system, and keeps everything synchronised in real-time. No more switching between platforms, manually entering orders, or discovering inventory conflicts after it's too late.

The integration goes beyond just syncing numbers. Orders flow seamlessly from your online store into Zigaflow, where you can process them using the same workflows you use for offline sales. Generate purchase orders with a click, track fulfilment progress, and maintain complete visibility over every order regardless of where it came from. Your team works from one system instead of juggling multiple platforms.

Managing your product catalog becomes straightforward too. Update your items in Zigaflow and push those changes to your Shopify store with a single click. Add new products, adjust pricing, or update descriptions once, and those changes sync across all your sales channels automatically. No more updating the same product in three different places and hoping you didn't miss anything.

Payment processing integrates directly through Stripe, making it simple for customers to pay online while keeping your financial records organised. Automated notifications keep customers informed about order confirmations, shipping updates, and delivery status without requiring manual intervention. Sales analytics give you clear insights into online performance, helping you understand what's selling, identify trends, and make informed decisions about inventory and pricing.

Whether you're running a promotional products business with both trade customers and online retail, or managing furniture sales across showroom and eCommerce channels, Zigaflow connects everything together. Your online store becomes part of your unified business system rather than a separate operation requiring constant attention and manual reconciliation.

Frequently asked

Works with eCommerce

Features

Jobs/Orders Invoices Inventory

Integrations

Stripe Shopify

Industries

Promotional Products & Branded Merchandise

Ready to get started? Try it free.

14-day free trial on all plans. No credit card required.

Start free trial Book a demo