Promotional Merchandise - Managing a Client Rebrand Product Refresh

Receive the client rebrand brief and audit every active product line - artwork status, remaining stock, and minimum order quantities. This becomes the master document for the refresh.

Agree new product specifications and pricing. Requote any lines changing material, decoration method, or supplier before confirming the updated range to the client.

Issue artwork briefs per product line and manage approvals in batches grouped by supplier or decoration method - signed-off artwork sent to each supplier in one instruction, not product by product.

Raise purchase orders for new-brand items in supplier batches as artwork is approved. Artwork sign-off is a hard gate before any order is committed to a supplier.

Track remaining old-brand stock against expected new-brand delivery dates. Alert the client when old stock is running low and agree the cutover point to avoid supply gaps or double-holding.

Confirm delivery of new-brand items, raise delivery notes and invoices. Close out old-brand stock in the system and agree with the client how any residual items are handled.

Tracking which products have completed artwork approval and which are still pending becomes disorganized when a client is refreshing 20 or more product lines simultaneously - and orders placed before formal approval result in costly reprints.

Old-brand stock is still being consumed while new-brand items are in production, making it difficult to time deliveries precisely so old stock runs out when new stock arrives without a supply gap or a period of double-holding.

Pricing for the refreshed range may differ from the previous range if specifications change alongside the rebrand - new decoration methods, different colourways, or revised minimum order quantities - and failing to requote leads to margin erosion on a high-value ongoing account.