Can customers buy from my web store without creating an account?

Yes - Zigaflow web stores support guest checkout alongside registered account checkout. When you set up your store, choose which options to enable: guest only, account only, or both. Guest checkout allows a customer to complete a purchase by entering their contact and payment details without creating a profile. This is the lowest-friction path to a sale and is particularly effective for first-time buyers not ready to register. Customers who check out as a guest can still receive order confirmation emails and are tracked as contacts within Zigaflow. If you want to encourage account creation, you can prompt customers to register after their first purchase, when they have already had a positive experience. Registered customers benefit from faster repeat ordering, saved delivery addresses, and access to their full order history.

Which payment methods does Stripe support in Zigaflow web stores?

Stripe supports a broad range of payment methods and which are available depends on your Stripe account settings and the region you operate in. At a minimum, all major debit and credit cards are supported - Visa, Mastercard, and American Express. Depending on your configuration you may also be able to offer Apple Pay, Google Pay, and regional methods such as BACS direct debit for UK customers. All payment processing and compliance is handled by Stripe, meaning your web store benefits from Stripe's fraud detection and PCI compliance infrastructure without any additional setup. Zigaflow displays payment status for every web store order so you can see at a glance which orders are paid, which are pending, and flag any that need attention - all within your normal Zigaflow workflow.

Can I run more than one web store from a single Zigaflow account?

Yes - you can create and manage multiple web stores from a single Zigaflow account. This is useful if you sell different product ranges to different customer types and want to keep those experiences separate, or if you operate under more than one trading brand. Each web store has its own branding, product catalogue, and URL, so customers see only what is relevant to the store they have arrived at. Orders from all your stores flow into the same Zigaflow order pipeline, so you manage fulfilment for all of them from one place. If you run both a web store for public sales and a company store for trade account buyers, both operate simultaneously from the same Zigaflow account - each serving a different customer type with the appropriate experience.

How are web store orders handled inside Zigaflow?

Every order placed through a Zigaflow web store arrives in your order pipeline automatically - no manual steps required. The order includes all customer details, product lines, quantities, pricing, and payment confirmation. From there it follows the same workflow as any other Zigaflow order: assign it to a team member, create a works order or job, manage fulfilment, and raise an invoice - all within the same platform. Configure notifications to alert the right person the moment a new web store order arrives. Order history for each customer is tracked in Zigaflow, so if a customer who has previously bought through your store contacts you directly, your team can see their full purchase history immediately without cross-referencing a separate ecommerce dashboard.

Can I offer discount codes or promotional pricing in my web store?

Yes - Zigaflow web stores include a discount code feature for promotions, seasonal offers, or specific customer groups. Set the discount type (percentage or fixed amount), the value, and any usage limits such as a maximum number of redemptions or an expiry date. Codes are entered by the customer at checkout and applied automatically before payment. For more targeted pricing you can also set product-level prices within a web store that differ from your standard catalogue pricing without affecting pricing elsewhere in Zigaflow. If you want different pricing for different customer groups without requiring a code, Zigaflow Company Stores is a better fit - company stores show each account their contracted rates automatically upon login with no promotional codes needed.

Commerce

A fully branded online store, live in minutes.

Launch a micro-ecommerce storefront under your brand. Connect Stripe, accept guest and account payments, and manage every order from inside Zigaflow - no separate ecommerce platform needed.

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2 min

to connect Stripe and start accepting card payments

Zero

manual steps when a web store order is placed

100%

branded - no Zigaflow branding visible to your customers

What is it?

Your own branded online store, without the platform overhead

A Zigaflow web store is a public-facing micro-ecommerce site that runs as part of your Zigaflow account. Unlike a separate ecommerce platform, your product catalogue, pricing, orders, and customer records all live in one place - the same place your team runs the rest of the business.

Customers can browse and buy without creating an account using guest checkout, or register to unlock faster repeat ordering, saved addresses, and full order history. Stripe is built in - connect your account in minutes and start accepting all major cards immediately, with Apple Pay and Google Pay available depending on your region. Refunds are managed directly in Stripe, not from within Zigaflow - your finance team processes them in the Stripe dashboard.

Every web store is fully branded to your business. Your logo, your colours, and your product imagery throughout - from listing pages to checkout confirmation. There are no Zigaflow watermarks, no generic template footers, and no third-party branding visible to your customers.

Orders placed through a web store appear in your Zigaflow order pipeline automatically. Your team processes, fulfils, and invoices them through the same workflow they use every day - no separate ecommerce dashboard to check, no manual order transfer needed.

What you can do

✓

Launch a branded store in minutes

✓

Guest and account checkout supported

✓

Stripe payments built in

✓

Products sync from Zigaflow catalogue

✓

Real-time inventory availability

✓

Orders flow directly into pipeline

✓

Run multiple stores from one account

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Common problems

Sound familiar?

Your Online Store Lives on a Different Platform

The problem

Running ecommerce alongside your main operations typically means managing two separate systems - a platform like Shopify or WooCommerce for the store, and your CRM or operations software for everything else. Orders placed online need manual transfer, customer records live in multiple places, and your product catalogue needs maintaining in two systems. The more you sell online, the more time your team spends synchronising data between tools that were never built to work together.

How Zigaflow fixes it

Web stores in Zigaflow are built directly within the platform you already use to run your business. Your product catalogue, pricing, customer records, and order processing all live in one place. When a customer buys through your web store, the order flows straight into your Zigaflow workflow without any manual transfer. You manage your online presence and your operations from the same dashboard, removing the double-entry and sync overhead entirely.

Forced Sign-Up Is Costing You Online Sales

The problem

Requiring customers to create an account before completing a purchase is one of the most common reasons for abandoned checkouts. A first-time buyer who wants to place a single order faces an unnecessary obstacle - fill in a form, wait for a verification email, and by the time they are done they have lost interest or found a faster alternative. Every extra step between intent and payment is an opportunity for the customer to leave.

How Zigaflow fixes it

Zigaflow web stores support both guest checkout and registered account checkout, so customers choose the path that suits them. First-time buyers complete their purchase in a few clicks without creating an account. Returning customers who want order history and faster re-ordering can register if they choose. You capture the sale either way - and encourage account creation post-purchase, when the customer has already had a positive experience.

Taking Online Payments Involves Too Many Moving Parts

The problem

Accepting card payments online requires a payment gateway, a checkout integration, and a third-party provider with its own dashboard, reconciliation process, and fee structure. Getting everything connected reliably takes time, and once it is running you are managing payments in one place and orders in another. When a customer disputes a charge, you are cross-referencing multiple systems trying to piece together what happened and when.

How Zigaflow fixes it

Zigaflow web stores have Stripe built in. Connect your Stripe account in a few clicks and payment processing is live immediately - no separate gateway configuration, no third-party integrations, no additional checkout infrastructure. Payments, orders, and customer records are all visible within Zigaflow, so there is no system-hopping when you need to check a payment status, process a refund, or investigate a transaction.

Your Online Store Does Not Reflect Your Brand

The problem

Generic ecommerce templates are quick to set up but produce stores that look like everyone else's. When a customer arrives at a store that does not clearly carry your brand identity - your colours, your logo, your tone - they are less likely to trust it. In B2B markets especially, brand credibility at every touchpoint influences whether prospects choose to do business with you, and a generic storefront signals a lack of investment in the customer experience.

How Zigaflow fixes it

Zigaflow web stores are fully branded to your business. Your logo, colours, and product imagery are applied throughout - from listing pages to checkout. There are no Zigaflow watermarks, no generic template footers, no third-party branding visible to your buyers. Customers move through a purchase journey that looks and feels like a natural extension of your business, building the trust that converts browsers into buyers.

Online Orders Arrive as Emails, Not System Records

The problem

When your online store sits outside your main business software, every order it generates has to find its way into your system. Usually that means a notification email that someone reads and re-enters manually. In quiet periods this is inconvenient. In busy periods it is a bottleneck - orders get missed, data entry consumes time, and the gap between a customer ordering and you processing it grows in exactly the moments when speed matters most.

How Zigaflow fixes it

Because Zigaflow web stores are part of the platform rather than a bolt-on, orders placed online appear immediately in your fulfilment pipeline - no email notifications to action, no manual re-entry, no delay. All order data including customer details, products, quantities, and payment confirmation flows directly into your workflow the moment the customer completes checkout. Your team can start processing straight away.

How it works

From setup to results in minutes

Launch Your Web Store

Inside Zigaflow, navigate to Web Stores and create a new store. Give it a name, choose your display currency, and set your basic branding - logo, colours, and store description. Your store is created immediately and sits in draft mode until you are ready to go live. Preview exactly how it will appear to customers at any point during setup before you open for business.

Add Products and Set Pricing

Select products from your Zigaflow catalogue to include in the web store. For each product you can set store-specific pricing, write a customer-facing description, and add images. Products can be organised into categories to help customers navigate. Stock levels pull directly from your Zigaflow inventory, so your store shows accurate availability and automatically indicates when items are low or out of stock.

Connect Stripe for Payments

Connect your Stripe account to Zigaflow using the guided OAuth flow - this takes less than two minutes with no technical setup required. Once connected, your store accepts card payments immediately. Stripe handles payment security and PCI compliance on your behalf. All payments are processed by Stripe and tracked inside Zigaflow, giving you a single view of orders and payment status without switching between platforms.

Choose Your Checkout Settings

Decide whether your store accepts guest checkout, account login, or both. Configure tax rates, shipping options, and any order minimum requirements from the checkout settings panel. Create discount codes for promotions if needed. Test your checkout end to end before going live to confirm the experience works exactly as expected on both desktop and mobile.

Go Live and Manage Orders

When you are satisfied with your store, switch it to live and share the URL with customers. From the moment the first order arrives, it appears in your Zigaflow order pipeline automatically. Process, fulfil, and invoice from the same workflow you use for every other Zigaflow order - no separate system to check and no manual transfer needed. Your store takes orders 24 hours a day, even when your team is unavailable.

Common questions

Frequently asked

Keep exploring

Features that work with Web Stores

Company Stores

Web stores are public-facing; company stores are account-gated trade portals. Run both from Zigaflow to serve every type of buyer your business works with.

Explore Company Stores →

eCommerce

Web stores are built-in Zigaflow storefronts. Pair them with the broader eCommerce module for a complete B2B and B2C selling setup.

Explore eCommerce →

Invoices

Every web store order can be invoiced automatically through Zigaflow - send, track, and reconcile customer payments without leaving the platform.

Explore Invoices →

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