What monday.com, HubSpot, Zoho, Odoo and Salesforce actually cost a five-person UK business
Five vendors, five pricing pages, one question: what does a five-person UK business actually pay each month, in pounds, once quoting is included? We read every published price on 10 September 2026 and show the working, including our own.
Software pricing pages are written to make comparison hard. Some price per seat, some per organisation, some per employee on the payroll. Some show pounds, some only show dollars. Some put the feature you came for two tiers above the price in the hero.
So we did the boring thing. On 10 September 2026 we opened each vendor's own pricing page, took the published figure, and worked out what a five-person UK business pays a month with quoting included. Every number below is theirs, not ours, and we have linked the page we read it on.
How we worked it out
- Five users, because that is the size of business this comparison is for.
- Quoting has to be included. A CRM that cannot produce a customer-facing quote is not solving the problem, so where quoting sits above the entry tier we price the tier that has it.
- The published price on the vendor's own page on 10 September 2026, in the currency they showed us. Where we could only get dollars, we say so rather than converting at a rate that will be wrong next week.
- Annual billing where the page defaulted to it, which is how most of these are actually bought.
- Licence only. Onboarding fees are noted where the vendor publishes one, and implementation is not counted at all - which flatters the cheaper end of this list considerably.
This is a snapshot, not a rate card
Several of these prices were explicitly promotional on the day we read them - Odoo's discount is time-limited and HubSpot's Starter price is a new-customer offer. Check the vendor's page before you commit to anything.
monday.com: £120 a month
monday.com's UK pricing showed monday CRM at £10 Basic, £14 Standard and £24 Pro per seat per month on yearly billing. Five Pro seats is £120 a month. Work Management is priced separately at £8, £11 and £17 a seat.
Quotes and invoices exist in monday CRM on every paid plan, and the Basic seat caps them at 20 a month. What does not exist anywhere is a purchase order, a supplier cost field on a quote line, or a margin figure. If your margin is decided by what you pay a supplier, the cheapest option here does not touch it.
Odoo: £90 a month in year one, £115 after
Odoo showed Standard at £18 per user per month on yearly billing, marked down from £23, with a footnote that the discount is valid for 12 months for initial users ordered. Five users is £90 a month for the first year and £115 after it. Custom was £26.80, down from £33.50. The price covers all apps.
That is the best value on this page by a distance, and it comes with a real caveat: margins are off by default. Odoo's own documentation says you enable a Margins checkbox in Sales settings, and even then the columns stay hidden until you add them. The margin is computed from the product's Cost field, not from the purchase order you actually raised, so a job where the supplier repriced will show the wrong number.
Zoho: £67 a month, before the CRM
Zoho Books UK put purchase orders, sales orders and inventory at the Professional plan: £24 an organisation a month (£20 billed yearly) with five users included. Zoho Inventory UK started at £25 an organisation a month with two users and £6 for each extra, so £43 for five. That is £67 a month for the two finance applications.
Zoho CRM sits on top of that and did not show us a GBP price on the day, so we are not quoting one. Zoho One is licensed per employee and the page states you must buy a licence for every employee on payroll, with a flexible-user option at US$90.
The catch is documented by Zoho. Its Books help states that the native modules in Zoho CRM - Invoices, Quotes, Sales Orders and Purchase Orders - do not have a direct sync with the corresponding transaction modules in Zoho Books. One order crosses three applications.
Salesforce: £400 a month
Salesforce's UK small business pricing showed Starter Suite at £20 per user per month and Pro Suite at £80 per user per month, billed annually with a contract required. Five Pro users is £400 a month.
You cannot use the £100 option, because Salesforce's own page notes that Starter does not include quoting or forecasting and that these appear exclusively in Pro. Starter does invoice from the opportunity. Configured quoting - bundles, rules, guided selling - is Revenue Cloud at $150 to $200 per user per month on top.
HubSpot: $450 a month, plus $1,500 once
HubSpot's Sales Hub pricing showed Starter from $7 a seat on annual billing and Professional from $90 a seat ($100 monthly), with a one-time $1,500 Professional onboarding fee. Quotes start at Professional, so five seats is $450 a month plus the onboarding. HubSpot did not offer us a GBP price.
Invoicing is a second product: the quotes page says invoices and payments are Revenue Hub, Professional and above. It is the only tool in this comparison with mature quote approval routing on discount thresholds, which is worth something if you have salespeople who discount.
Zigaflow: £436 a month
We should be in our own comparison. Zigaflow Go is £199 a month excluding tax with two users included and £79 for each additional user, so five users is £199 plus three at £79, which is £436 a month. Essentials is £79 with one user and £69 for each extra; Momentum is £399 with three users and £89 for each extra.
That makes us the second most expensive licence on this page, above Salesforce Pro Suite in pounds and below HubSpot in dollars. What is in it: quotes, jobs, purchase orders, works orders, delivery notes, invoices and the Xero or QuickBooks sync, on one record, with supplier cost and margin on the line. RFQs, eForms and inventory are Momentum. A branded customer store is a £199 a month add-on.
What the cheap end is not buying
The ranking by licence cost is Zoho, Odoo, monday.com, Salesforce, Zigaflow, HubSpot. The ranking by how much of a trade business's day the software covers is close to the reverse, and the reason is the same in every case: none of the five CRMs describes a purchase order raised against a supplier, a supplier cost held on a quote line, or a margin per line.
That is not a criticism of them. monday.com is a very good work platform. HubSpot is the best marketing system here. Salesforce scales past anything we do. Odoo genuinely has all the modules and is a third of our price. Zoho gives you an accounting package for £24 a month. If your bottleneck is pipeline, marketing or task coordination, buy one of them.
It only matters if the number you are trying to protect is the margin on a job you have to buy in. Then the gap between £120 and £436 a month is not a software comparison, it is a question about where the cost of that job is written down - and in four of these five, the answer is a spreadsheet.
Before you sign anything
Ask any vendor on this list to show you one job end to end: quote it, raise a purchase order against a supplier for two of the lines, receipt it, and show the margin on the job. It takes ten minutes and it separates the demos very quickly.
Sources
- monday.com pricingmonday.com · accessed 2026-09-10
- Sales Hub pricingHubSpot · accessed 2026-09-10
- Small business pricing (UK)Salesforce · accessed 2026-09-10
- Odoo pricingOdoo · accessed 2026-09-10
- Margins on quotationsOdoo documentation · accessed 2026-09-10
- Zoho Books pricing (UK)Zoho · accessed 2026-09-10
- Zoho Inventory pricing (UK)Zoho · accessed 2026-09-10
- Zoho CRM integration helpZoho Books help · accessed 2026-09-10
- Zoho One pricingZoho · accessed 2026-09-10
- Zigaflow pricingZigaflow · accessed 2026-09-10
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