Which Mailchimp plan do I need?

The integration works with all Mailchimp plans including the Free plan. On the Zigaflow side, you'll need at minimum the Essentials plan to access the Mailchimp integration.

How often does the sync between Zigaflow and Mailchimp run?

Contact and tag data syncs from Zigaflow to Mailchimp every hour. Unsubscribe data syncs from Mailchimp back to Zigaflow every four hours.

Does the integration work with Mailchimp's automation features?

Yes. Contacts synced from Zigaflow can trigger Mailchimp automation sequences if you've configured them in Mailchimp. The integration handles the data sync - automation sequences are set up and managed entirely within your Mailchimp account.

Will the sync overwrite data I've added manually in Mailchimp?

The sync updates fields that Zigaflow manages - name, email address, company and tags derived from Zigaflow data. Fields you've added or edited manually in Mailchimp outside of Zigaflow data will not be overwritten.

How do I handle GDPR compliance when syncing contacts to Mailchimp?

Ensure you have a lawful basis for sending marketing communications to your Zigaflow contacts before syncing them to Mailchimp. The integration itself is GDPR-neutral - compliance depends on your own data collection and consent processes.

Marketing

Mailchimp + Zigaflow

Keep your Mailchimp audiences up to date with Zigaflow customer data - automatically.

Book a demo Start free trial

How It Works

Up and running in three steps

Connect your Mailchimp account

Authorise Zigaflow to connect to Mailchimp using your Mailchimp login - the connection takes under two minutes to set up.

Choose your audience and sync rules

Select which Mailchimp audience to sync contacts to, and set conditions - for example, only sync customers who have placed at least one order.

Keep your list fresh automatically

New Zigaflow customers appear in Mailchimp automatically and contact details update whenever they change - no manual exports required.

Why It Works

What you get with Mailchimp

Mailchimp AudienceUpdated hourly

Total contacts1,247

Added this week12

Synced from Zigaflow12

Customer lists that update themselves

New contacts added in Zigaflow appear in Mailchimp automatically, keeping your marketing audience accurate without weekly manual exports.

Segments

Inactive 6+ months342

High value (£5k+)87

First order only54

Segment by real purchase behaviour

Use Zigaflow order data to create targeted Mailchimp segments - for example, customers who last ordered over six months ago, or those who've spent above a threshold.

Compliance sync

Unsubscribed in MailchimpSynced

Do not contactSynced

Last sync: 2 hrs ago

Remove unsubscribes without manual work

Mailchimp opt-outs sync back to Zigaflow so your communications stay compliant - you're never accidentally emailing someone who has unsubscribed.

Spring campaign

Audience: past customers1,247

Segment: 6mo inactive342

Ready to send

Run timely campaigns without the admin

Automated syncing means your Mailchimp list reflects your actual customer base at any given time - giving you confidence that campaigns reach the right people.

What's Included

Everything the Mailchimp integration does

Each feature below is included at no extra cost - no add-ons, no developer work required to get started.

One-way contact sync from Zigaflow to your chosen Mailchimp audience on a scheduled basisScheduled

Unsubscribe sync from Mailchimp back to Zigaflow to keep your contact preferences compliantScheduled

Tag-based audience segmentation driven by Zigaflow customer and order dataScheduled

Order-based audience filtering - sync only customers who meet specific purchase criteriaScheduled

Customer value segmentation to target high-spend accounts with tailored campaignsScheduled

Real-World Use

How businesses use Mailchimp

Segment · Inactive 6mo

Contacts342

Last order beforeOct 2024

CampaignSpring re-engage

Promotional merchandise

Re-engage customers who haven't ordered in over six months

Identify Zigaflow customers who haven't placed an order in six months and sync them to a dedicated Mailchimp segment for a targeted re-engagement campaign - without manual list building or spreadsheet exports.

Welcome sequence

Email 1: Thank youSent

Email 2: Product guideDay 3

Email 3: ReviewDay 7

All industries

Welcome new customers with an automated email sequence

Sync customers who've recently completed their first order to a Mailchimp welcome sequence, introducing them to additional product categories, services or seasonal promotions - timed from the moment the job closes in Zigaflow.

Q4 campaign targets

Christmas merch buyers218

Event planners97

Corporate gifting143

All industries

Target campaigns to the right customers ahead of seasonal peaks

Filter Zigaflow customers by industry or order history and push them to specific Mailchimp audience segments ahead of seasonal promotions - ensuring campaigns reach people who've ordered similar products before and are most likely to buy again.

Common Questions

Frequently asked questions

Get started today

Ready to connect Mailchimp?

See the full integration in action - book a 30-minute demo and we'll show you exactly how Mailchimp works inside Zigaflow.

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