Mailchimp + Zigaflow
Keep your Mailchimp audiences up to date with Zigaflow customer data - automatically.
What you get with Mailchimp
Customer lists that update themselves
New contacts added in Zigaflow appear in Mailchimp automatically, keeping your marketing audience accurate without weekly manual exports.
Segment by real purchase behavior
Use Zigaflow order data to create targeted Mailchimp segments - for example, customers who last ordered over six months ago, or those who've spent above a threshold.
Remove unsubscribes without manual work
Mailchimp opt-outs sync back to Zigaflow so your communications stay compliant - you're never accidentally emailing someone who has unsubscribed.
Run timely campaigns without the admin
Automated syncing means your Mailchimp list reflects your actual customer base at any given time - giving you confidence that campaigns reach the right people.
What the integration does
- One-way contact sync from Zigaflow to your chosen Mailchimp audience on a scheduled basis
- Unsubscribe sync from Mailchimp back to Zigaflow to keep your contact preferences compliant
- Tag-based audience segmentation driven by Zigaflow customer and order data
- Order-based audience filtering - sync only customers who meet specific purchase criteria
- Customer value segmentation to target high-spend accounts with tailored campaigns
How it works
- Connect your Mailchimp accountAuthorize Zigaflow to connect to Mailchimp using your Mailchimp login - the connection takes under two minutes to set up.
- Choose your audience and sync rulesSelect which Mailchimp audience to sync contacts to, and set conditions - for example, only sync customers who have placed at least one order.
- Keep your list fresh automaticallyNew Zigaflow customers appear in Mailchimp automatically and contact details update whenever they change - no manual exports required.
How businesses use Mailchimp
Re-engage customers who haven't ordered in over six months
Identify Zigaflow customers who haven't placed an order in six months and sync them to a dedicated Mailchimp segment for a targeted re-engagement campaign - without manual list building or spreadsheet exports.
Welcome new customers with an automated email sequence
Sync customers who've recently completed their first order to a Mailchimp welcome sequence, introducing them to additional product categories, services or seasonal promotions - timed from the moment the job closes in Zigaflow.
Target campaigns to the right customers ahead of seasonal peaks
Filter Zigaflow customers by industry or order history and push them to specific Mailchimp audience segments ahead of seasonal promotions - ensuring campaigns reach people who've ordered similar products before and are most likely to buy again.