Electrical wholesalers who quote trade customers faster
Trade counter and online electrical wholesalers serving contractors and installers need fast, accurate quotation and efficient purchase order management. Zigaflow delivers both.
Trade quotation and procurement management for electrical wholesalers
Electrical wholesalers compete on price, availability and speed of service. Trade customers expect quotes within the hour and delivery reliability they can build their own schedules around.
Zigaflow gives electrical wholesalers the quoting and procurement tools to serve trade customers faster while protecting margins.
- UK electrical wholesalers typically stock 5,000 to 50,000 SKUs ranging from cable to consumer units.
- Trade counter walk-ins and phone orders dominate, requiring fast quote turnaround under 30 minutes.
- Margins are tight, often 15-25%, making quoting accuracy and purchase price visibility critical.
- Many wholesalers serve both contractors and facilities managers, requiring tiered customer pricing.
- Manual re-keying between supplier invoices, sales orders, and accounts software causes frequent stock errors.
Up and running in four simple steps
Enquiry Capture and Logging
Enquiries arrive via trade counter, phone, email, or contractor account portals and must be logged against the correct customer account immediately. Zigaflow captures each enquiry with full contact history, product references, and required delivery dates in one place.
Quote Building and Dispatch
Sales staff build itemised quotes using live product data, customer-specific pricing tiers, and current supplier cost prices to protect margins. Quotes are sent directly from Zigaflow by email with a branded PDF, and customer acceptance is tracked automatically.
Order Fulfillment and Delivery
Accepted quotes convert to sales orders, triggering stock allocation, purchase order creation for shortfalls, and scheduling of van deliveries or trade counter collections. Zigaflow tracks each order status so counter staff can give contractors accurate ETAs without chasing the warehouse.
Invoicing and Accounts Sync
Invoices are raised automatically on dispatch or at agreed billing intervals for account customers, with payment terms and credit limits enforced at the point of order. Completed transactions sync to accounting software such as Xero or Sage, eliminating manual re-keying and reducing month-end reconciliation time.
Want to map out the exact workflow for your business?
Build your workflow free →The problems we solve
Built specifically for your industry - Zigaflow tackles the operational headaches that generic software ignores.
Trade price lists require constant maintenance
Manufacturer price increases, promotional pricing and account-specific discounts create a pricing complexity that is difficult to manage consistently across the team.
Zigaflow pricing management handles account-specific discounts and promotional pricing alongside standard trade pricing. Every quote uses the right price automatically.
Works with your existing tools
Guides written
for your sector
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