Electrical wholesalers who quote trade customers faster
Trade counter and online electrical wholesalers serving contractors and installers need fast, accurate quotation and efficient purchase order management. Zigaflow delivers both.
Trade quotation and procurement management for electrical wholesalers
Electrical wholesalers compete on price, availability and speed of service. Trade customers expect quotes within the hour and delivery reliability they can build their own schedules around.
- UK electrical wholesalers typically stock 5,000 to 50,000 SKUs ranging from cable to consumer units.
- Trade counter walk-ins and phone orders dominate, requiring fast quote turnaround under 30 minutes.
- Margins are tight, often 15-25%, making quoting accuracy and purchase price visibility critical.
- Many wholesalers serve both contractors and facilities managers, requiring tiered customer pricing.
- Manual re-keying between supplier invoices, sales orders, and accounts software causes frequent stock errors.
How it runs in Zigaflow
- Enquiry capture and loggingEnquiries arrive via trade counter, phone, email, or contractor account portals and must be logged against the correct customer account immediately.
- Quote building and dispatchSales staff build itemised quotes using live product data, customer-specific pricing tiers, and current supplier cost prices to protect margins.
- Order fulfillment and deliveryAccepted quotes convert to sales orders, triggering stock allocation, purchase order creation for shortfalls, and scheduling of van deliveries or trade counter collections.
- Invoicing and accounts syncInvoices are raised automatically on dispatch or at agreed billing intervals for account customers, with payment terms and credit limits enforced at the point of order.
More about Zigaflow for Electrical Wholesalers
Zigaflow gives electrical wholesalers the quoting and procurement tools to serve trade customers faster while protecting margins.
The problems we solve
Trade price lists require constant maintenance
Manufacturer price increases, promotional pricing and account-specific discounts create a pricing complexity that is difficult to manage consistently across the team.
Zigaflow pricing management handles account-specific discounts and promotional pricing alongside standard trade pricing. Every quote uses the right price automatically.
Multi-line contractor orders are slow to process
A contractor ordering for a full site can have dozens of product lines.
Zigaflow multi-line order processing handles complex contractor orders efficiently, with manufacturer references and account pricing applied automatically.
Backorder management creates customer service problems
Out-of-stock items create backorders that need to be tracked, communicated and managed. Without a clear backorder view, customers are left chasing for updates.
Zigaflow purchase order management tracks backorders against supplier purchase orders. Customers are updated automatically when stock is confirmed.
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